Smooth truck overtaking with WebApp on an iPad

How do you reach all participants at an international fair and communicate a sensitive message – and at the same time collect and feed important information directly into your existing IT solution? Accessibility on a tablet is the answer.

In recent times there has been a significant political debate about truck overtaking on Danish highways. The divers of the trucks have been criticized for overtaking without regard to other traffic.

What the client needed
As part of this debate a major marketing campaign were launched. We were contacted by the event agency Wishbone, to develop a medium that could collect and examine information from national and international drivers and haulers on the Danish highways.

How we helped them
We developed a customized WebApp for iPad which were used to contact over 800 drivers and haulers in the 14 days the campaign was running. The campaign was kick-off on Transport Fair in Herning in Denmark and continued with great success in the following week.

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